Online marketing is the manipulation of internet-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socialising online.
Why you need online marketing
Online marketing is now absolutely important to all businesses large and small in the past all your business was locally found by the advertising techniques of the time such as radio, TV, newspaper, word-of-mouth and of course the Yellow Pages, when you think of that nothing has really changed really except the medium itself for example radio is still alive and well but now there is Internet radio which can get your coverage throughout the world, TV is still alive and well but now there’s Internet streaming, YouTube and other video mediums, Word of mouth is still alive and well but that medium is now Facebook and other social networks and of course the big one Yellow Pages is almost irrelevant because the new yellow Pages is now Google, Bing and other search engines
It all starts with a strategy!
Online Marketing is combining technical expertise with marketing know-how and that isn’t an easy job in this ever changing environment, but that’s what we do. Our job is to help you make sense of it and tell you what you should be doing to grow your business. Online marketing moves at the speed of light. To keep up to date you need a strong motivation with the passion to think creatively, act independently, and be relentlessly learning new things.
Step 1 of marketing is understanding what you want and your customers or audience which can be challenging when you’re dealing with such a diverse audience and were that audience can be found.