Google Ads

Get on the top of the ‘Google Search Result’ when your target audience is searching for products or services you offer!

Google Ads or previously known Google AdWords is a paid ad; it is the quickest way to get in front of your target market compared to its counterpart – Organic Result. You only pay when someone clicks to your ads or call to your business through your call ads. However, when managed inefficiently, Google Ads can be like a money-eating machine.

Having been working with the Google Ads platform for many years, we know the inside-out and outside-in of the Google Platform and therefore formulated Strategies that work. A well-timed, relevant, and persuasive ads can turn searchers into valuable customers. Another important thing we observed and learned on the fly is that being on the top 3 or even better the absolute top of the result will more likely get the click. There are several case studies that support this argument. To cut the story short, appearing on the top page result plus relevancy to searcher’s query is what we want to achieve because it is the start to achieve positive ROI or Return on Investment.

The big challenge among us Digital Marketers or Google Ads Managers is that how to convince Google’s algorithm that our Ad is the most relevant to the query and that we deserve the absolute top position of the Search Result? At Trafficwise, we keep an eye on the variables that Google considers in ranking Ads. We manage our client’s Google Ads closely so that your ads will only appear to relevant query and on the top of the Search Result. Consequently, your Ads will only get valid clicks, increase clickthrough rate, and of course, higher clickthrough rate means lower cost per click in the long run and ultimately leads to higher Return on Investment. The ‘clickthrough rate’ by the way, is one of the variables that Google considers in ranking Ads.

Before I could spill out completely here our formulated Strategy for many years. Let’s talk, contact us! Businesses have their own different model and are not in the same phase. So, give us an insight to your business model and goals and we’ll start from there!